Digitale Transformation aus unternehmensübergreifender Perspektive: Management der Koevolution von Plattformbesitzern und Komplementoren in Plattformökosystemen

Digital platforms have the potential to transform how organizations are doing business in their respective ecosystems. Motivated by this transformation, the purpose of this thesis is to increase the understanding of digital transformation from an inter-organizational perspective. Therefore, this thesis clarifies the phenomenon of digital transformation, and models and analyzes multiple digital platform ecosystems. Building upon that, this dissertation reflects on multiple case studies on how platform owners can manage the co-evolution of their complementors in digital transformations in digital platform ecosystems.Digitale Plattformen haben das Potential, die Art und Weise, wie Unternehmen in ihren jeweiligen Ökosystemen Geschäfte machen, zu verändern. Motiviert durch diese Transformation, ist das Ziel dieser Arbeit, das Verständnis von digitaler Transformation aus einer inter-organisatorischen Perspektive zu erhöhen. Daher erläutert diese Arbeit das Phänomen der digitalen Transformation, und modelliert und analysiert mehrere digitale Plattformökosysteme. Darauf aufbauend reflektiert diese Dissertation in mehreren Fallstudien darüber, wie Plattformbesitzer die Koevolution ihrer Komplementoren in digitalen Transformationen in digitalen Plattformökosystemen steuern können

B2B App Store Governance in Software Platform Ecosystems: Dimensions and Types

The ever-increasing customer demand for use case-specific B2B software puts platform owners into a challenging situation where integrating a B2B app store into their digital platform becomes a necessity to manage the dynamics of software platform ecosystems. However, platform owners face uncertainty and experiment, while platform ecosystem research provides limited guidance for specific B2B app store governance. Closing this gap, we use multiple case studies and develop three taxonomies for architecture, control mechanisms, and demand generation to provide an overview of the solution space for B2B app store governance. We further derive three robust B2B app store governance types: platform play, transaction channel, and community platform. This paper enriches the B2C-driven and core-offering related research on digital platform governance with tangible B2B app store governance dimensions and types. We envision to guide practitioners in identifying and selecting governance characteristics to remain competitive and provide innovation for their B2B app stores

The Generic Ecosystem and Innovation Patterns of the Digital Transformation in the Financial Industry

The emergence of financial technology companies (Fintechs) through the easy access of digital technologies is transforming the entire financial industry, heralding a new era of business models. With digital technologies like mobile payments, robo advisors, and distributed ledgers or blockchain, Fintechs are challenging the prevailing position of traditional financial institutions. However, literature does not provide a structured overview of the digital transformation in the financial industry, including inter- organizational innovation patterns. By analyzing 792 Fintechs, this paper visualizes the 22 generic roles and value streams within the financial ecosystem using the e3- value method. Moreover, we identify and discuss seven inter-organizational innovation patterns of the digital transformation in the financial industry. We contribute to literature by examining digital transformation in the financial industry from an inter- organizational perspective. Practitioners may apply the model to position themselves and to identify disruptive actors or potential business opportunities. We also analyze the influence of blockchain technology

Digitale Transformation aus unternehmensübergreifender Perspektive: Management der Koevolution von Plattformbesitzern und Komplementoren in Plattformökosystemen

Digital platforms have the potential to transform how organizations are doing business in their respective ecosystems. Motivated by this transformation, the purpose of this thesis is to increase the understanding of digital transformation from an inter-organizational perspective. Therefore, this thesis clarifies the phenomenon of digital transformation, and models and analyzes multiple digital platform ecosystems. Building upon that, this dissertation reflects on multiple case studies on how platform owners can manage the co-evolution of their complementors in digital transformations in digital platform ecosystems.Digitale Plattformen haben das Potential, die Art und Weise, wie Unternehmen in ihren jeweiligen Ökosystemen Geschäfte machen, zu verändern. Motiviert durch diese Transformation, ist das Ziel dieser Arbeit, das Verständnis von digitaler Transformation aus einer inter-organisatorischen Perspektive zu erhöhen. Daher erläutert diese Arbeit das Phänomen der digitalen Transformation, und modelliert und analysiert mehrere digitale Plattformökosysteme. Darauf aufbauend reflektiert diese Dissertation in mehreren Fallstudien darüber, wie Plattformbesitzer die Koevolution ihrer Komplementoren in digitalen Transformationen in digitalen Plattformökosystemen steuern können

Digitale Transformation aus unternehmensübergreifender Perspektive: Management der Koevolution von Plattformbesitzern und Komplementoren in Plattformökosystemen

Digital platforms have the potential to transform how organizations are doing business in their respective ecosystems. Motivated by this transformation, the purpose of this thesis is to increase the understanding of digital transformation from an inter-organizational perspective. Therefore, this thesis clarifies the phenomenon of digital transformation, and models and analyzes multiple digital platform ecosystems. Building upon that, this dissertation reflects on multiple case studies on how platform owners can manage the co-evolution of their complementors in digital transformations in digital platform ecosystems.Digitale Plattformen haben das Potential, die Art und Weise, wie Unternehmen in ihren jeweiligen Ökosystemen Geschäfte machen, zu verändern. Motiviert durch diese Transformation, ist das Ziel dieser Arbeit, das Verständnis von digitaler Transformation aus einer inter-organisatorischen Perspektive zu erhöhen. Daher erläutert diese Arbeit das Phänomen der digitalen Transformation, und modelliert und analysiert mehrere digitale Plattformökosysteme. Darauf aufbauend reflektiert diese Dissertation in mehreren Fallstudien darüber, wie Plattformbesitzer die Koevolution ihrer Komplementoren in digitalen Transformationen in digitalen Plattformökosystemen steuern können

DIGITAL TRANSFORMATION IN THE AUTOMOTIVE INDUSTRY: TOWARDS A GENERIC VALUE NETWORK

The emergence of digital innovations is accelerating and intervening existing business models by delivering opportunities for new services. Drawing on the automotive industry, leading trends like self-driving cars, connectivity and car sharing are creating new business models. These are simultaneously giving rise for innovative market entrants, which begin to transform the automotive industry. However, literature does not provide a generic value network of the automotive industry, including new market players. The paper aims to visualize the current automotive ecosystem, by evolving a generic value network using the e³-value method. We define different roles, which are operating in the automotive industry by analyzing 650 companies reported in the Crunch base database and present the value streams within the ecosystem. To validate the proposed generic value network we conducted five preliminary interviews with experts from the automotive industry. Our results show the central role of mobility service platforms, emerging disruptive technology providers and the dissemination of industries, e.g., as OEMs collaborate with mobile payment providers. Scholars in this field can apply the developed generic value network for further research, while car manufacturers may apply the model to position themselves in their market and to identify possible disruptive actors or potential business opportunities

Toward a Taxonomy of Digital Transformation Initiatives

In almost every industry, firms launch digital transformation (DT) initiatives. However, not all of these initiatives have been successful. Despite its growing popularity in both research and industry, the term DT is used in a fragmented manner and ambiguity exists concerning the organizational characteristics of DT initiatives. While both academic and industry-oriented outlets have published a wide array of articles on DT initiatives, they are not comprehensive and have been published to satisfy different purposes. We argue that building a taxonomy of DT initiatives based on empirical cases will yield multiple benefits, such as providing a uniform categorization scheme for DT case studies that can be used to structure future field research. For this purpose, we follow an adapted version of the common taxonomy construction methodology. As a first step toward this goal, we have conducted case studies of DT initiatives of companies from different industries. We then applied the taxonomy building methodology to derive a working taxonomy of DT initiatives based on comprehensive, in-depth analysis. With our research, we aim to investigate a variety of DT initiatives. The resulting taxonomy can be used by practitioners to assess and compare their own DT initiatives and by researchers as a conceptual basis for future research projects on DT

Towards Prioritizing IT Solution Developments through System Dynamics and Fuzzy Logic

IT solutions are integrated bundles of hardware, software and services that create value for the customer by meeting their individual business needs. We found, that handling IT solutions is complex which results in several challenges that confront decision makers by developing IT solutions, such as the adaption of IT solution components to each other, or the integration to the customer\u27s environment. To overcome these challenges, we propose a simulation model for prioritizing IT solution developments. The proposed model combines system dynamics and fuzzy logic and is based on a decision framework, which we derive from a broad literature review. To show the model applicability, we apply it by a mid-sized German company. The simulation results show the priority ranking of IT solution developments. Based on these results decision makers are able to determine the developing and integrating sequence of IT solutions

The Generic Blockchain Ecosystem and its Strategic Implications

The emergence of blockchain technology, most known due to the hype around Bitcoin, has the potential to transform entire industries, such as banking, insurance, or the Internet of Things (IoT). Yet, parallel ecosystems like cryptocurrencies that substitute products and services of traditional financial institutions emerged. However, literature does not provide a structured overview of the blockchain ecosystem. By analyzing 479 blockchain companies reported in the Crunchbase database, this paper visualizes the current blockchain ecosystem using the e3-value method consisting of eleven generic roles. Moreover, we identify three strategic implications where blockchain is fundamentally different from prior approaches: governance, trust, and openness. Scholars can apply the generic ecosystem for future research, while practitioners can use the model to identify possible disruptive actors or potential business opportunities

A Decision Model for the Implementation of Blockchain Solutions

Blockchain technology is said to have a tremendous impact on business and society. As blockchain is currently on top of the famous Gartner’s hype cycle, many organizations are beginning to experiment with the technology. However, the majority of these projects fail or are abandoned. Existing decision models that could help to counteract this problem lack important aspects. Therefore, we provide a comprehensive decision model for the implementation of blockchain solutions. Our decision model highlights prerequisites, business and technical considerations, and discusses design decisions of blockchain solutions. Besides the advantages, we show that blockchain technology has limitations that may restrict its application such as a lack of standards. Scholars can apply the decision model for future research, while practitioners can use it to assess and design a potential blockchain implementation